How to disable the notification popups of Rhythmbox

When you have music playing in Rhythmbox, it throws up a notification popup every time it changes to a different track. If you find this distracting, then it can be turned off easily.

Open Rhythmbox and go to Edit → Plugins. In the Configure plugins dialog, uncheck the Notification plugin and press Close.

Tried with: Rhythmbox 2.96 and Ubuntu 12.04.1 LTS